Guaranteed Internet marketing success is a very big promise to fill for the Internet marketer.
With so many people in the market place, and so many pieces to the puzzle to master, it is very hard for anyone to guarantee success.
On the other hand, if you omit some key basic step in the process, we can say that we can guarantee your failure. We do not want to see you in this positions. That’s why we have decided to help you avoid these mistakes.
This post covers the six most essential points to guarantee your success in your online marketing. If you will carefully follow these steps, and spend time doing the work required, you can look forward to enjoying profits that will keep you in business.
That being said, the market place we are in is a vast one with millions of site coming online every month. Each site competing for the same customer attention.
There are so many ways to earn profits online, with businesses all over the world selling products and services to the same people we are trying to attract. It can seem like we are fighting an uphill battle, so we cannot afford to enter this arena unprepared.
Starting your business without a plan is just not an option. We do not want to be a site that just gets lost in the sea of the unknown, never to be found. Or without a plan to find our way back. We want to be different.
To guarantee your success, we must start out with a very well defined marketing plan. To stand out in this huge market place, our plan will have many things to consider. These things include the details in creating an attractive website, what are the best components that attract our chosen market, and what content will deliver what our potential customers consider valuable.
Then we must consider what channels we will use to market the site, and how to figure out the best way to turn those prospect into paying customers. And this is just the considerations that pertain to our website.
There are many other considerations besides the website that we must include in our plan. What about the market itself? Where is it heading, how fast does this market change? How will you always position yourself as the market leader?
Also, considering components like how you will handle relations with visitors, potential clients, and existing customers. All these relationship will be defined in our marketing plan.
With all these moving parts, what is first on the list to tackle?
Even before we create our website, the place to begin with more of a strategic approach. This strategic approach starts with the overall market that we want to penetrate. Believe it or not, this is where most Internet marketers fall down. They are in such a hurry to get their site up and running, that they neglect to fully research their market to make sure this is the right one.
Researching this market requires you to spend time studying your potential clientele, evaluating your competition, finding existing opportunities, and realizing how to get to that market.
This will take considerable time and effort to do this job thoroughly. You can choose to skip this step or take this too lightly, and these is a serious consequence. Start without strategically thinking through this issues will quickly put you on the fastback to surefire failure.
The benefit of thinking the business through the strategy process makes it so much easier when it comes to defining and setting your business goals and objectives. This makes for a solid plan for moving your business forward.
Now let’s talk about the 6 Important Points to Guarantee Internet Marketing Success.
These six points are what can be called the “Must Haves” for a successful online career. Business success is dependent on the proper execution of them all, and none can be neglected without serious consequences.
With some time, research, and though, each point can be yours to master. If you do, look forward to many years on well deserved online success.
Let examine each point now.
1. Defining Your Target Market Correctly.
You start by defining your target market. Defining this market is a task that could take volumes to detail every facet, but for this post we can look at our market definition is three major steps.
First. We must look at creating a boundary from with to operate. This boundary of our business can be defined first by a geographic area to be covered which defines our “market”.
Then this “market” is to be segmented, followed by taking a detailed look at the way this market operates. How are decisions make about purchasing products and services, what the requirements are for what we call market demand, and then gaining a full understanding of the decision making process.
All this must be defined even before we take a look at our ideal customer.
Second. Now that we have our boundaries defined, we must look at exactly how does our customers actually behave in the marketplace? What are they spending on. How much of their income is being spent on what products? What are they demanding?
Questions like, what individuals are you most valuable clients, and what demographic do they come from. Do they belong to clearly identifiable groups, and how can you reach those groups?
Third. This stage looks at the reasons behind the behaviors of your potential customers in the marketplace. It answers questions like, “Why are they purchasing the products they buy.” What is the drivers that makes they act.
This stage is focused more on need. What is it that this particular group in this market segment need. Finding the “Why” is the very important key to unlocking this part of your plan.
This analysis may not seem like it’s that exciting, but answering the important questions will help you define who your will ultimately cater to. When you have a clear direction, your marketing can begin.
2. Defining Your Competition.
Strategic Internet marketing is not just defining who your customers are. You also need to take a long look at your competitive landscape to determine what you are up against.
It’s an exercise of figuring out who your potential competitors are. What portion of the market share do they occupy? Can you get a foothold to capture enough to meet your marketing objectives.
What are their strengths and weaknesses. And can you capitalize on those weaknesses?
Can you differentiate your products in the market to give your customers another attractive choice? How do you get the message to the customers?
These are some very important considerations when examining your competition. There could be volumes written just on this topic alone. But make sure you do your own analysis before you start you marketing efforts.
Choice is the main concern. Give you clients the choice between you and your competition.
3. Identifying Internet Shoppers
Studying the shopping behaviors of your prospects can give you an early picture of who would be a good target for your online business. If your product lends itself to being purchased online, and your clients are likely to shop for it online, then you may have a match made in heaven.
But if you client is used to being off a brick and mortar, then you may need to figure out a strategy to convince them of the unique benefit of being online.
Ideally you want to capture a market that typically purchase products online and are not worried about using a secure site to put their credit card information on. Giving your customers that assurance that you are set up to vigilantly protect their security will gain their sense of trust.
Your online strategy should include a plan to convey this to your buyers. The more assurance you give, the safer they will feel.
So target those who already are shopping on the Internet to give you business a chance to be success online
4. Defining A Searchable Product
Point number four looks at the question, “Do you have a searchable product?” Meaning is it a product that people are looking for. Are they likely to go to the search engines looking for your product?
How many searches a month does your product get? What are the keyword people are using to look for your product?
On you website, how many clicks does it take for customers to find your product. Once they find it, how easy is to actually purchase the product?
All these questions are opportunities to make you user experience a pleasant as possible. If yu make it pleasant and easy to buy, you will get lots of takers.
Since the buyer has so many choices, if you address the search ability feature, you can put yourself ahead of the pack.
5. Identifying Your Community of Raving Fans
Does our market lend itself to creating a community of raving fans? Internally we should be asking ourselves, can we deliver our goods and services in such a way that our customers sing our praises to everyone they meet.
The burning question is how do we bring this about? It’s called “Delighting the Customer”. Defining a process that includes the tasks taken to delight our customers, makes a great addition to our marketing strategy.
The way we do business that includes the concept of delighting our customers in every step of our sales process is a sure way of creating raving fans.
If we can do that, we don’t have to worry about repeat buyers. Repeat buyers will provide us with a continuous stream of income for years to come.
What are the possible ways of turning your clients into long-term product evangelizers? We can provide valuable content, and alway give more that our customers are expecting. Be remarkable, which means doing something special that the customer will remark about. When we do that, our customers will be our biggest sales team.
6. Dealing With Unsatisfied Clients.
Are you ready to take the criticisms that you may receive from your unsatisfied clients? This is unavoidable, and cannot be ignored.
We have to have plan to deal with unsatisfied customers. Great customer service is the key to creating lifetime customers. So when you get a dissatisfied one, take care of them.
Put together a compensation plan for them. Pre-determine what that is, and what will satisfy the customer.
Another strategy is to give a money-back-guarantee. Are you willing to give out a “money-back-guarantee” feature? This has a great way of convincing people to buy on your site.