More Tips for Your Blogging Needs
There are still a lot of questions on how searches are being ranked, especially in Google searches. Search engine administrators are smart people. They do not scan your posts word for word. Upon observation, only a few parts of your articles are being crawled by what we call the search engine spiders. These parts include the headline of your post, the subheaders that you have, the file name of images that appear together with your article, and even the anchor text.
What is anchor text? This is the word or group of word you use and highlight when you insert a hyperlink in your post. You must choose the correct set of words to use when making one because this is one way of getting a higher ranking and value in your search engine optimization.
By creating user-friendly links and anchor texts, you are sure to convey more traffic and viewers of your site. But this is not the only important thing. In addition to it, you must also know the correct placement of the keywords so that the crawlers can scan your post better and give you a better ranking.
Let us say that you need to incorporate anchor texts or hyperlinks multiple times in a single post, you have to see to it that the first appearance of the link is highly optimize. Why is this so? You may ask. This is because search engine algorithms tend to scan only those that are appearing first. This is also one reason why stacking up keywords in your articles are pure nonsense. SEO and analytics company Moz has a great post and illustration that explains this practice. So whenever you use your blog to link to other content on your site, make sure that the first reference point includes the best keywords.
Another great way of improving your ranking through anchor text is by making sure that you are putting them on the right page. Putting them on the second page of the article might not be very smart. It is going to be better for you to put the links on a point that can gather more traffic and just add internal links instead so that they will open up the next page and even the one after that.
One quick tip: if you ever put internal links, point them to articles that are ranked much higher than yours. In this way, you get a better chance of moving up the ladder.
Now you may also ask, are tags good for search engine optimization? The answer can be greatly explained by Joost de Valk, one of the administrators from Yoast. “One of the most common issues we encounter on sites in our website reviews is the overuse of tags. Note that a tag in and of itself does not improve your SEO. The only way it improves your SEO is by relating one piece of content to another, and, more specifically, a group of posts to each other.”